building in public

Ivan Ricov

Ten years in marketing. Now building my own products — in public.

Follow along as I ship, break things, and share the real numbers.

// the short version

I've spent the last decade in marketing — running ad campaigns, launching products, and growing brands for other people. Now I'm pointing all of it at my own work: building small, useful products and sharing the whole process in public — the wins, the flops, and the numbers behind both. This site is home base. It grows as I ship.